Client

Lovebirdie

Project Type

Branding & Web Design

Year

2024

Lovebirdie is a fictional, women-only sports and social club built around the charm of old-money leisure culture. The brand blends classic country-club heritage with a warm, feminine twist—think sun-faded courts, tailored sets, and effortless summer prestige.

The identity leans into nostalgic Americana sport: soft serif monograms, illustrated rackets, and refined crest-style marks that feel like they’ve lived on a club jacket for decades. Paired with stripes, cameo silhouettes, and a subdued heritage palette, the brand feels both polished and playful—exclusive, but not uninviting.

From signage and stationery to accessories and digital mockups, Lovebirdie was designed to feel like a quiet luxury world you step into: polished, feminine, and a little tongue-in-cheek. A modern take on the timeless tradition of women gathering to play hard, lounge well, and look good doing it.

Tennis court with 'Lovebirdie' logo and text overlay
Collection of four white brand logos on a dark blue background. Logos are of a classic design resembling a county club style, incorporating tennis rackets and gold clubs
Front and back of business cards on a brown leather surface, one titled 'LOVEBIRDIE' and the other with embossed submark logo and contact information
Website layout with a vintage design theme featuring images of people, landscapes, and text.
Tote bag with classic country club logo and text on a textured surface
Glass with an orange slice garnish, coasters with branded designs.
Three golf-themed instagram story mockups with a clay tennis court behind the graphics
Text on a textured white background, featuring 'The Hamptons Lovebirdie' branding.
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