Client

The Couples Club

Project Type

Branding & Print

Year

2024

The Couples Club is a lifestyle and apparel brand for couples who build businesses, and lives, together. Madhouse Brands created the brand identity, logo design, custom illustrations, and merch design around the idea that mixing business with pleasure is a specialty, not a risk. The logo system includes a mixed italic and bold wordmark, a stacked lockup, and a double-heart secondary mark for a brand that feels playful, bold, and a little flirty.

The vibrant color palette of cornflower blue, lime, olive, pink, and tomato red is paired with confident sans-serif typography and a custom set of illustrated couples. Taglines like “In love & in meetings” and “Build your dream business without losing your dream partner” give the brand a voice that’s as fun as it is motivating.

The identity extends across apparel and print design, including dad caps, trucker hats, hoodies, sweatpants, stickers, and street poster campaigns. Complete brand guidelines document the logos, colors, typography, illustrations, and patterns to keep everything consistent. Branding, illustration, merch, and print design by Madhouse Brands, a Salt Lake City branding and design studio.