Client

SKNE

Project Type

Branding

Year

2025

SKNE is a beauty-wellness brand built on purity, simplicity, and quiet luxury. The goal was to create an identity that feels clean without being sterile, modern without trying too hard, and premium in a way that matches the product’s high-end formulation.

The brand direction leans into soft neutrals, understated typography, and calm, spacious layouts—letting the product and ingredients speak for themselves. From the logo system to the packaging suite, every touchpoint was designed to feel effortless, refined, and intentionally minimal.

To support future growth, the system includes a flexible visual language, custom packaging, elevated unboxing elements, and a photography art direction that blends wellness, lifestyle, and Australian sun-kissed ease. The result is a brand that feels grounded, sensual, and quietly confident.

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