Client

SKNE

Project Type

Branding

Year

2025

SKNE is an Australian beauty and wellness brand built on purity, simplicity, and quiet luxury. Madhouse Brands created the brand identity, logo design, and packaging design. The goal was a look that feels clean without being clinical, modern without trying too hard, and premium enough to match its high-end formulas. A wide, rounded lowercase wordmark anchors the identity, paired with a soft neutral palette of warm cream, deep cocoa brown, and silver foil.

The packaging design system spans beauty and supplements, from hydrating high-shine lip gloss tubes and cartons to whey protein pouches and colostrum tubs. A bold vertical wordmark, restrained typography, and clean label layouts keep every product instantly recognizable. Flavour tags and custom benefit icons make each label easy to read at a glance.

The unboxing experience carries the identity further, with silver foil mailer boxes, branded shopping bags, repeat-logo tissue paper, a circular seal sticker, and thank-you cards. The result is a beauty and wellness brand that feels grounded, refined, and quietly confident at every touchpoint. Branding, logo design, and packaging design by Madhouse Brands, a Salt Lake City branding and packaging design studio.

SKNE logo design: lowercase wide sans-serif wordmark in cocoa brown with a “Beauty + Wellness Australia” descriptor on cream
SKNE brand moodboard of soft-glam beauty imagery, glossy lips, neutral tones and chrome textures
SKNE packaging design: branded shopping bag and stacked mailer boxes with “wellness for the next generation” tagline
SKNE thank-you card design with cocoa brown wordmark, paired with editorial beauty imagery
SKNE logo in cream on a deep cocoa brown background, showing the brand color palette
SKNE unboxing design: silver foil logo mailer box, custom wordmark tissue paper and thank-you card
SKNE custom repeat-logo tissue paper with a circular “beauty + wellness” seal sticker
SKNE lip gloss packaging design in Deep Red: cream tube and box with vertical silver foil wordmark
SKNE Cherry Red hydrating high-shine gloss, tube and carton packaging design
SKNE Baby Pink hydrating high-shine gloss, tube and carton with vertical silver foil wordmark
SKNE whey protein pouch packaging design, front, with vertical foil wordmark and vanilla flavour label
SKNE whey protein pouch back-of-pack label design with nutrition panel and usage layout
SKNE colostrum supplement tub label design in cream with vanilla flavour tag
SKNE chocolate colostrum tub label design in blush, with custom benefit icons for gut, skin and energy
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