Client

VELVAERE AESTHETICS
In collaboration with SAUCE MEDIA GROUP

Project Type

Branding & Web Design

Year

2024

Velvaere Aesthetics is a boutique med spa in Henderson, Nevada that needed an identity as elevated, sensual, and quietly luxurious as its treatments. In collaboration with Sauce Media Group, Madhouse Brands created the brand identity, logo design, and website design. The logo system pairs a wide, sculptural wordmark with a delicate handwritten script, balancing modern confidence with soft femininity.

The visual identity uses warm neutrals, olive and cream tones, and black-and-white editorial imagery, with tactile details like blind-embossed business cards. Minimal layouts and refined typography give every touchpoint a calm, high-end feel that mirrors the spa’s personalized skincare experience.

The med spa website design carries the identity online with a clean structure, intentional imagery, and a seamless booking flow that makes scheduling effortless. The result is a cohesive beauty brand that feels premium, approachable, and unmistakably Velvaere. Branding, logo design, and web design by Madhouse Brands, a Salt Lake City branding and web design studio.

Velvaere Aesthetics primary logo: white wide serif-sans wordmark with “Aesthetics, Boutique Spa” over black-and-white editorial imagery
Velvaere Aesthetics secondary logo: charcoal wordmark with handwritten script “Aesthetics” and “Boutique Spa, Henderson, NV” on cream
Velvaere Aesthetics brand layout pairing black-and-white editorial photography with script typography on an olive panel
Velvaere Aesthetics business card design with blind-embossed wordmark and justified sans-serif copy on textured white stock
Velvaere Aesthetics brand identity on a tablet mockup: logo lockup over black-and-white floral editorial imagery
Velvaere Aesthetics med spa website design shown on a laptop mockup, scrolling through the homepage
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