Dog Grooming Brand Identity, Web Design & Packaging Design

Client

WUF

Project Type

Branding & Web Design

Year

2025

WUF was built around a very specific vibe: East-Coastal, polished, and quietly luxurious. The goal was to create a dog-grooming brand that felt like it could sit on a marble vanity next to your favorite fragrance—classic, simple, and a little bit smug in the best way.

We developed an identity that’s minimal but warm, with typography and packaging that nod to timeless coastal design rather than typical “pet brand” energy. Clean lines, soft neutrals, subtle serif details, and an effortless editorial feel shaped the entire system.

This project was all about elevating the everyday—taking at-home dog care and giving it the same treatment as high-end human products. The result is a brand that feels refined, lived-in, and unapologetically for dogs who live like humans.