Client

TOUSL'D

Project Type

Branding, Packaging, Creative Direction
Photographer: Christan Sanchez

Year

2026

Tousl’d is a men’s hair care brand built around effortless, undone style, and its identity needed to match. Madhouse Brands led the brand identity, logo design, packaging design, and creative direction. The result is a modern, minimalist look that reads masculine without trying too hard.

The visual system pairs clean, understated typography with confident, uncluttered layouts across the full product line: Meld styling paste, Drift salt spray, and Form styling cream. The men’s grooming packaging keeps the focus on the product, from glass bottles and jars to custom boxes. It gives Tousl’d a premium presence that feels approachable rather than overdesigned.

For the product photography, Madhouse built the art direction and photographer Christan Sanchez shot the images. The result is a cohesive men’s hair care brand that looks consistent from packaging to online store to social content.

Tousl’d Drift salt spray glass bottle, close-up of minimalist label typography
Tousl’d Meld men’s styling paste, hero shot of clean modern packaging
Tousl’d Form styling cream, hero shot of minimalist men’s hair care packaging
Tousl’d Form styling cream on a soft gradient backdrop, modern product photography
Tousl’d salt spray glass bottle in a minimal studio setting
Tousl’d Drift salt spray bottle with its custom box, studio product shot
Hand holding a Tousl’d spray bottle against a gradient background
Tousl’d men’s hair care product family in a studio lineup
Tousl’d Drift salt spray hero shot with soft-focus blur
Tousl’d Drift salt spray reflected in a mirror, editorial product photography
Tousl’d Meld styling paste on a gradient studio backdrop
Tousl’d Form styling cream on a clean white studio background
Tousl’d Meld, Drift and Form in an editorial gradient studio composition
Tousl’d Meld, Drift and Form lineup on a gradient studio backdrop
Still Stalking?

THERE'S MORE TO SEE

View Portfolio View Portfolio