Client | Brand

Mug Shot Coffee Roasters

Project Type

Branding, Packaging Design, Creative Direction

Year

2026

Mug Shot Coffee Roasters is a specialty coffee brand with a sense of humor, and its identity leans all the way into the name. Madhouse Brands led the brand identity, logo design, packaging design, branded merchandise, and creative direction. Everything is built around a retro hand-lettered script wordmark and a playful “caught red-handed” theme.

The color palette pairs deep burgundy with soft pink and warm cream for a coffee brand that feels bold, nostalgic, and a little cheeky. The coffee bag packaging uses a color-coded system across medium, dark, and espresso roasts, with a clean typographic label layout. The identity carries through every touchpoint: iced coffee cups with custom striped lid toppers, barista aprons, caps, and t-shirts, an “MS” monogram, and a sticker set featuring an illustrated coffee bandit and the “Guilty as Charged” tagline.

Madhouse also directed the brand imagery, using moody café scenes, stainless steel surfaces, and candid barista moments that show the identity in its natural habitat. The result is a cohesive coffee shop brand that’s as fun to wear and share as it is to drink. Branding, logo design, packaging design, and creative direction by Madhouse Brands, a Salt Lake City branding and packaging design studio.